Brand Identity for the Excelsior Hotel in Florence.

Set along the Arno river, a stone throw away from Florence's historic heart, the iconic Excelsior welcomes discerning travelers into a reimagined world of timeless elegance.

Embarking on a journey of discovery, guests are invited to craft their own stories inspired by the legacy of the eminent minds who once graced the building.

Based on the narrative and the interior design we created a visual language conveying the idea of storytelling and heritage.