HEAT was founded by Sophia Lie in 2018 as Scandinavia´s first full spectrum infrared sauna lounge. Located in the centre of downtown Stockholm, HEAT offers private, full spectrum infrared sauna, compression therapy, LED light therapy and LPG massage. We helped the brand to grow by revising the brand guidelines, the website and working alongside a strategist to tighten its positioning. We also worked on the launch of new products including a Infrared Sauna Blanket, Electrolyte powder, and Apparel.

heatbysophialie.com