Visual identity and design direction for the refurbished Hotel Condes Barcelona.

Perfectly located on the prestigious Passeig de Gràcia, the Autograph Barcelona stands as the best address for discerning travelers and locals. Embracing the avenue’s legacy of glamour, the hotel sets the scene for a fresh perspective on refined elegance, infusing a spark of wonder.

The visual inspiration is taken from the architectural lines of eixample, the neighbourhood of the hotel. Using a custom serif font to reflect the angles of the blocks, the logotype projects a heritage feel while being very modern and unique.