Pitched and won the creation of the first Facebook loyalty program for Nescafe UK. 

Branding and art direction for the FB platform. The POD is a FB mini-site where you can meet Dolce Gusto customers, interact with them, complete tasks and get rewarded for sharing information and love for Dolce Gusto products.

The POD was launched in September 2014 and had thousand new members within the first week.